Welcome to our guide on promoting your website. We’ve talked about how to get your free website and we’ve discussed the various Content Management Systems out there. So you should have a new website up and running by now and adding content as frequently as you can. But website development does not end there. You need to perform some Search Engine Optimization (SEO) and website promotion to make sure your site gets ranked well in the search engines.
Promoting your website through SEO is a technique used to make sure you are targeting the right keywords and organizing your thoughts in a way that expresses those keywords in the articles or blog posts you write. SEO is a method you use to ensure you are getting your point across in a way that readers will be able to find you on Google, Bing, Yahoo or any other search engine. Website promotion is getting the word out about your site. You need to submit your new site to web directories and do some social media posts to spread the word.
The Art OF Promoting Your Website
There will be companies out there that guarantee they can improve your rankings. Maybe they can. But there is no magic button you can push to make this happen. SEO takes some work on your part. SEo companies employ tactics such as monitoring your competitors, optimizing your website’s title, meta description, meta keywords, images, anchor text, and header tags. You do not need to spend thousands of dollars for this; you can do it yourself.
If you installed WordPress, you can install the following plugins to help get you started with promoting your website:
Google XML Sitemaps
You can search for these plugins through the admin dashboard of your website. All-In-One-SEO will help you with page titles, keywords, meta descriptions and other important optimization tasks so your articles and blog posts can be optimized when you publish them. You will also benefit from submitting an XML sitemap to Google, along with an image sitemap. Use Google Webmaster Tools to submit sitemaps and track your site progress.
Promoting Your Website Through Web Directories
You will then need to submit your website to the major directories. There are hundreds of web directories out there, but you need begin by submitting to the top directories first. A few of these are:
It might take some time for your new website to appear in these directories, so make sure you do it as soon as your site is complete. Do not submit your website to these directories until it is finished or it could be rejected.
There are other things you can do for fast traffic, such as using Google Adwords–an advertising system that allows your site to appear as ads on another website. This can be costly and isn’t a good long-term solution.
So use these tips to take your new website to the next level. Website SEO and promoting your website are vital keys to ensure your site doesn’t get buried under the millions of other websites on the Internet. Provide interesting and original content and your website will eventually climb in the search engine rankings where people can find your content through searches.