The Real Reason Why Windows 8 Has Failed

Windows 8 might be the best thing that has ever happened to you in all your computing life. In reality, however, many people consider it a flop. People are clinging to a dying Windows XP or their beloved Windows 7 because there is a thick, greasy funk around Windows 8 and no one wants to be near it. They are not buying new PCs because Windows 8 smells bad. If they do buy a new computer, many are paying extra to have the machine downgraded to Windows 7.

Why Has Windows 8 Failed

  • It’s not because the Graphical User Interface makes you feel stupid.
  • It’s not the lack of a traditional Start button.
  • It’s not because you don’t know how to turn off your PC anymore.
  • It’s not the inability to boot directly to the Desktop.
  • It’s not because you have to swipe away the lock screen in order to get to the log-in screen.
  • It’s not because no one knows what to call the start screen. Is it “The Start Screen,” “Metro,” or “Modern UI?”
  • It’s not because the Internet Explorer on the Desktop is different than the Internet Explorer on the Modern UI.
  • It’s not because Microsoft had the arrogance to turn their backs on millions of users in a failed attempt to dictate the future of desktop computing.
  • It’s not even because Windows 8 is a terrible Operating System–because at its core it’s not.

The real reason Windows 8 has failed is because Microsoft has not gone on the offense to promote its great features. They seem content to let sales remain stagnant until the release of Windows Blue this summer. All we know about Windows Blue is that it will be free. It might or might not bring back the Start button. It might or might not allow you to boot directly to the Desktop. It might or might not make you want to buy a Mac or install Linux once and for all.

Microsoft should be putting out commercials describing how much more faster Widows 8 is than Windows 7. They should be talking about how much more secure it is than previous versions of Windows, or how much easier it is Refresh or Reset your PC when things go wrong. Instead, they’re putting out commercials like the one below.


While I like to jump and flip around as much as any other hipster, I’d rather see commercials describing Windows 8 features. They spend more time flipping, dancing and clicking their keyboards onto the Surface tablet than they do actually showing the positive features of the OS. C’mon Microsoft.

In my opinion, Windows 8 has not failed because of its flaws. Flaws can be patched. It has failed because they’ve done nothing to improve public opinion on their product. As a consumer and PC user, I would love to see them do an ad campaign explaining how they plan to improve the product in the upcoming 8.1 release. I think they still have time to convince users that Windows 8 isn’t just for those that like to dance around in the park.

Category: Windows 8

About the Author ()

David is a tech professional with over fifteen years of experience in the IT fields of hardware, software and system administration.

Comments (9)

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  1. Ian says:

    Microsoft’s position at the top has allowed them to become complacent, assuming that their users will upgrade as a matter of course.
    You are entirely right that the marketing campaign focuses too much on the whimsical nature of the device and little of the real benefits.
    What really surprises me is they lack of business interest in the RT environment, this platform would make a great all purpose interface for any business, for instance, a whole start screen with apps for menu choices and customization options. (imagine an app on your phone/tablet/pc to pre order your burger or whatever).
    Most users are unaware of any of the under the hood improvements. Only the folk who take the time to read articles such as yours or delve into the labyrinth of microsoft’s various websites and knowledge bases have a clue.

  2. Tracy says:

    “It’s not because Microsoft had the arrogance to turn their backs on millions of users in a failed attempt to dictate the future of desktop computing.”

    Bingo!

    You can start there & THEN tack on the part about also being so arrogant that they didn’t bother to extol any virtues, as well. I saw it as a “take it or leave it” proposition.

    I personally think that this was all in their plan. Toss it out & see if people REALLY complained- that would buy them time to release a SP for 8 if sales slumped. So, they are. The masses, totally confused & hating 8- & panicking about what to do- will now breathe a collective sigh of relief & kiss the ring of MS for fixing the mess they made. It’s like Stockholm Syndrome, ffs…

  3. Johnny Ison says:

    I have a touchscreen on my Windows 7. If a flying insect lands on my screen, it open, will scroll or closes a program. Sometimes the curser will move by itself. I turned the touch input off. I would not buy another computer or Operating System that uses a touchscreen like Windows 8.

  4. Frank. says:

    Hogwash! Windows 8 is like a new car design with the ignition switch under the chassis someplace. Go find it then try to make me it believe that it is a wonderful innovation.

  5. philip kupferman says:

    I can see the advantage of the touchscreen for a tablet, notebook or even a laptop but it seems to me that it would be uncomfortable on a desktop.

  6. Reg. says:

    It’s ok David, I recognized your cryptic description of the similarities with an iPad.

    I’m a Win 7 times 2 user with an XP downstairs and iPad on the other side of my desk and I am mortified by the greasy screens in touch devices, but then I think about these awful keyboards crawling with unseen bacteria. Comes with the territory apparently but it’s very easy to upgrade to a cleaner and better KBD, except when it’s an Apple iPad KBD at $100 compared with Win 7 at $10 to $50 AU.

    My current impression is that unless I am prepared to convert to a touch screen I would not be gaining all the advantages of Win 8 on my laptop or on my desktop. Am I wrong?

  7. snert says:

    I can only speak for myself but I like change when things get easier and faster for me to do what I need/want to do. Change for the sake of change won’t make me happy unless there’s a compelling reason and that reason isn’t Micro$oft showing dancing idiots on the boobtube.

  8. Old Man says:

    I agree that the advertising was inane. However, it was in line with other computing advertisements.

    Look at the notebook ads the last couple of years. Did they show how powerful or productive they could be? No. They showed how thin it was (could fit in a routing envelope), how easy it is to change covers to compliment your wardrobe, and other trendy features. Since those antics seemed to help notebooks, a logical (albeit faulty) assumption would be that it would also help sell the OS.

    Another thing that hurt Win 8 is all the FUD laden smear campaign that began before anyone actually saw the product. A very small group took one look at the preview pictures, decided they didn’t like the new look, and decided to keep anyone from even trying the OS. I don’t know of any other computer product that received even half as much negative pre-release publicity as Win 8. Even people who’ve never used a computer “know” how bad Win 8 is. MS’s ad department should have paid attention to the FUD and made a strong counter campaign.

  9. Fred Olande says:

    I was ecstatic, at least that was the feeling when l shifted from window 7 to 8. But lo and behold.. that was the beginning of my frustration. Now am back to basic with W7!!

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